SEO Tutorial for Beginners in 2017


What is SEO?

Search Engine Optimization in 2017 is a technical, analytical and creative process that improves the visibility of a website in search engines. Its main task is to direct more visitors to a website that will convert into sales.

The free SEO tips you read on this page will help you create a successful SEO website.

I have more than 5 years of experience in ranking the sites in Google. If you need optimization services, visit my SEO services or SEO services for small businesses.

An introduction

This is a beginner’s guide to effective white hat SEO.

Technical conscious “gray hat” than to avoid what may be gray now is often referred to as “black hat” tomorrow when it comes to google.

No page what can explore this complex subject in its entirety. What you find here, you will find answers to questions you will find asked when you started in this area.

“The ‘rules”

Google insists webmasters keep their “rules/gameplays” and aims to reward sites with high-quality content and web marketing techniqueswhite hat” with good grades/high rankings.

Instead, you should also punish Web sites that violate the rules of Google.

These rules are not “laws”, but of “guidelines” for ranking at Google; Created by Google. However, you must keep in mind that some methods of placing on Google are indeed illegal. Piracy, for example, is illegal, in the United Kingdom and the United States.

You can choose to follow the rules and respect them, duplicate or ignore them all with a different success (and a number of payments, Google spam team).

The white hats do with “rules”; The black hats ignore the “rules”.

What you read in this article is perfect in-laws and also in the guidelines and will help to increase traffic to your website through organic, natural or pages of search engine results (SERP).


There are many definitions of SEO (search engine optimization spelling in the UK, Australia, and New Zealand or search engine optimization in the US and Canada), but the SEO 2017 Bio mainly discards traffic from Google, the world (and almost the only game city in Great Britain):

Top 5 search engines in the United Kingdom from 2015 to 2017; Date



SEO web art is based on understanding how people are looking for things and understanding the type of results that Google wants (or showing) to their users. These look a lot to collect.

A good optimizer has an understanding of how search engines like Google are generating their natural SERPs to generate navigation applications, users of information and transaction.

Risk Management

A good search engine search engine has a good understanding of the short and long term risks in search engine sites to optimize and understanding the type of content and Google sites (in particular) will return the natural SERPs.

The goal of each campaign is more visible in the search engines and would be a simple process if it was not for the many traps.

There are rules to follow or ignore, the risks are gained or lost from the winnings and battles.

Free circulation/Free Traffic

A Mountain View spokesman named search “kingmaker”, and that is not a lie.

The high ranking in Google is very important – it’s really “free advertising” in the best advertising space in the world.

The company course registration Google is still the most valuable organic visitor to a website in the world and can make an online business or break.

The state of the game in 2017 is that you can still generate highly skilled prospects free of charge and quite simply through your website and optimize your main content possible to find a buyer for your company, product or service.

As you can imagine, there is a lot of competition now traffic-free (!) – Google also in certain niches.

You should not compete with Google. You should focus your competitors in the competition.


The process

The process can be carried out successfully in a room or workplace, but it has always been the rule on many skills involved as they arise, various marketing technologies including, but not limited to:

  1. Web Page Design
  2. Accessibility
  3. Availability
  4. User Experience
  5. Web site development
  6. PHP, HTML, CSS, etc.
  7. Server Management
  8. Domain management
  9. Translate
  10. Tables
  11. Back link Analysis
  • Search by keywords
  • Promotion of social media
  • Software development
  1. Analysis and data analysis
  • Information Architecture
  1. Survey
  • The Balance Sheet Analysis
  • Find hours and hours on Google

It takes a lot in 2017 to earn a page on Google in competitive niches.

User Experience

The big stick that Google met all webmasters with (currently and in the foreseeable future) is the stick “quality of user experience.”

If you want to qualify for Google in 2017, you should have a better offer, not entirely on manipulation tactics or old school.

A visit to your website is a good user experience?

Otherwise, they fit the “quality handbooks consultants” and see the algorithms of Google/quality Web sites to find a bad user experience for their users.

Google launches the “quality bar”, year after year puts a quality level higher in online marketing in general (in the very low quality we’ve seen in recent years).

Online success is to invest in a better quality of page content, website architecture, ease of use, conversion, balance and promote.

If you do not take this path, you will be hunted by the Google algorithms next year.

The guide “What is SEO” (and all Web sites ) does not refer to the type of Google SEO Churn and Burn (called Webspam Google) because it is too risky to implement on a real website in 2017.

What is a successful strategy?

Possibly. Always popular tourist.

This is not just a problem of handling in 2017.

It is often useful to add high-quality content to your site, which together serves a purpose that provides the satisfaction of users.

If you are serious about more free search engine traffic, be prepared to invest time and effort into your website and online marketing.

Signs of quality

Google wants to rank the quality of the documents in their results, and need those who want to invest more in quality content and excellent service to attract editorial links to reputable sites.

If you are willing to add content to your site and create rumors about your business, Google will give you a high score.

If you try to manipulate Google, he will punish you for a certain period until you solve the offensive problem – we can know for years.

Backlinks in general, for example, are still too strongly positive by Google and manipulated to lead a website for the most important positions – for some time. For this reason, Blackhats do – and the business model does so. This is the easiest way to rank a site today.

If you want a real business you want to build a brand online – you can not use black hat methods. Point.

Solve problems do not necessarily lead to punishment in the tourism.

Restoring a Google penalty is a process of “new growth” as it is a “clean” process.

Google rankings are constantly changing

It is the job of Google SERPs for HARD.

Therefore, people remain behind the algorithms of “changing the elements” by changing the “rules” and increasing “quality standards” for the competing pages for the first ten places.

By 2017 – we are running into the SERPs – and that seems to suit Google and keep everyone guessing.

Google is very mysterious about its “secret sauce” and sometimes provide useful advice and sometimes vague – and some say bad way – like most clicks from Google.

Google said that the optimization engine “counter” search engine intended to improve the amount of high-quality traffic to a website, at least (but not limited to) low-quality strategies such as web spam.

In essence, optimizing search engines, Google is always about keywords and links. This is RELEVANCE, reputation, and trust. This is the content quality and satisfaction of visitors.

GOOD EXPERIENCE USER is a key to winning – and keeping – the highest ranks in many vertical markets.

Relevance, authority, and trust

Optimizing the website is relevant and reliable web page to organize a petition.

This is the keyword rankings in the long run, based on merit. You can play according to the rules of the “white hat” defined by Google and try to build this path of trust and authority in time, or you can choose to ignore the rules and go in full-time “black hat”.

Most SEO tactics still work for a while at a certain level, depending on who is doing it and how the campaign is implemented.

Whatever route you take, you know if Google catches you try to change your reach with hands and handling methods, you will be classified as a spammer’s network and your site will be penalized.

These sanctions can last for years if they are not treated because some sanctions will become invalid and do not do so, and Google will eliminate injuries.

Google wants you to change easy and tried, do not try. Critics say that Google would pay with the help of Google Awards would prefer it.

The problem for Google is that top placement in Google’s organic search results is a social test for a company in a way to avoid PPC costs, and yet it is the best way to drive traffic to a website.

It is free, even if it meets the criteria of growth you should file above.


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