Is the user a ranking factor?
The user experience is mentioned 16 times in the essence of quality guidelines (Official PDF) mentioned, but Google told us that it is not classifiable “ranking factor” in the research office, at least.
“Mobile, of course, since UX is the basis of the mobile update. Currently not on the desktop. (Gary Illyes: Google May 2015)
While UX, we are told, is not literally a “ranking factor”, it is helpful to understand exactly what Google calls “bad user experience” because the bad UX signals are identified on your website to sort something for at any time.
The consistent SEO tips from Matt Cutts focused on a good user experience.
What Bad UX?
For Google, the UX notation, at least from the point of view of a quality evaluator is based on the following page:
- Misleading or potentially misleading design
- Sneaky Redirects (Intrusive Affiliate-Links)
- Downloads and malicious downloads
- Spammy user-generated content (comments without moderation and messages)
- MC bad (content page)
- SC low quality (extra content)
What is, SC(supplementary content)/(extra content)?
If it is a positive and low web page, Google speaks a variety of useful and relevant content – p. Useful navigation links for users (not usually MC or ads).
Additional content contributes to a good user experience on the page, but it is not directly relevant page for your goal. SC is created by webmasters and is an important part of the user experience. A common type of SC is the navigation links, which allow users to visit other parts of the site. Note that in some cases, the content may be displayed on the page behind the tab portion of the SC.
In short, the lack of useful SC can be a reason for a low-quality score, depending on the purpose of the site and the type of site. We have different standards for small Web sites that are present in their communities excellent Web sites with a large volume of web pages and content. For some types of “web pages” as PDF and JPEG files, we do not expect to SC.
It’s worth remembering that the good does not badly MC stores MC (“The main content is a part of the page that directly helps the page to achieve its goal.”) A poor review.
Good SC seems to be a sensible choice. Always.
Key points of SC
- Additional content can be a big part of what makes for a very satisfying your landing page high quality.
- SC is useful for targeted content on the content and purpose of the page.
- Smaller sites such as Web sites for local businesses and non-profit or personal Web sites and blogs may require less of your needs for their needs.
- A side can still score high or even higher without SC at all.
Special Offers Matching SC:
- Additional content contributes to a good user experience on the page, but it is not directly relevant page for your goal.
- SC is created by webmasters and is an important part of the user experience. A common type of SC is the navigation links, which allow users to visit other parts of the site. Note that in some cases, the content may be displayed on the page behind the tab portion of the SC.
- SC, which contributes to the website and the website to a successful user experience. – (A high-quality brand website – this statement was repeated 5 times)
- However, we hope that the Web sites of large companies and organizations will make a great effort to create a good user experience on your website, including one that is helpful SC. For large sites, SC can be an important medium in which users browse the site and MC, and the lack of SC useful for large sites with a large amount of content can be a reason for a low score.
- However, some pages are deliberately designed to move the MC user’s attention to the ads, monetized links or SC. In these cases, the MC is difficult to read or use in a bad user experience. These pages should be classified.
- Misleading or possibly misleading design makes it difficult to say that there is no answer, so this page is a bad user experience.
- Redirection, the action of a user is originally requested at that to send to another URL. There are many good reasons to redirect one URL to another, for example, when a website is moved to a new address. However, some redirects are designed to cheat search engines and users. This is a very bad user experience, and users may feel deceived or confused. We call it “hidden detours.” Hidden differences are misleading and should be classified as the lowest.
- However, you can find sites with lots of forum discussions spam or unwanted comments. We will consider any comments or discussion forum as “spam” if someone is not published without reference comments to help others but to promote a product or a link to a website. Often these reviews are written by a “bot” rather than a real person. Spam comments are easy to spot. You can include ads, downloads, or other links, or just sometimes abbreviated text strings that are not related to the topic, such as “Good”, “I’m new here”, “How are you doing today? Etc. Webmasters need to find and remove this content because it is a bad user experience.
- The changes make it very difficult to read a bad user experience and they are. (Lower MC (copied content with little or no time, effort, experience, manual or curative value to users))
- Sometimes the MC of a landing page is relevant to the query, but the continuous page contains pornographic ads or pornographic links outside the MC there which can be very harmful and possibly a bad user experience.
- The application and the advantages of the MC should be balanced with the user’s experience.
- The pages that provide a bad user experience, such as sites that are trying to download malicious software, should also get lower values, even if they have the corresponding images for the query.
In short, no one recommends a bad UX, but to face the Google algorithms and create human quality, they show a clear interest in this material. Google is a kind of mobile Web sites in classes that are frustrating for UX, but at certain levels, the Google classes as UX is far from what you might be familiar with the professional classification tools UX Google for example W3C Tested Tools.
Google is in the ranking list of website content in question and the reputation of the page area is increasingly interested in your site and pages of competition in other areas.
A satisfactory UX can help in the classification, taking into account the second order factors. A bad UX can seriously affect your human notation, at least. The algorithms of the probable penalties of Google rank pages as something of a bad UX, for example, if they meet certain criteria most likely. The lack of good reputation or old school things like keywords SEO a website.
If you want to improve the user experience by focusing primarily on the quality of your MC pages and prevent them – or even eliminate them – old school SEO techniques – these are definitely positive steps further Google traffic in 2017 – and the Kind of the content of Google Performance Awards will at least be a good user experience.